Nike has revealed its 30th anniversary featuring highly controversial former NFL quarterback Colin Kaepernick.
On the eve of the start of the NFL season, Nike revealed their new commercial ad celebrating their 30th year anniversary featuring Colin Kaepernick as they reveal to the world that they will continue to support Kaepernick and are behind him as he goes on to fight against police brutality. Hours after Nike has released this ad, numerous videos was posted on social media of people burning their Nike product.
Kaepernick, who has been out of the NFL since 2016 has filed a grievance case against the NFL owners claiming that most teams are refusing to give him a job because of the stance he holds on social injustice. In the ad, Kaepernick’s slogan in this is ” Believe in something Even if it means sacrificing everything”. This is something Kaepernick firmly believes in as he began kneeling down in protest during the National Anthem bringing attention to social injustice.
Nike’s stock had begun to take a hit during the first release of the ad on the night of the NFL season but ever since then, their stock and popularity has been on the rise. This move by Nike is showing that they know Kaepernick high popularity with the younger people. With Nike’s other superstar athletes supporting Kaepernick like Lebron James and Serena Williams who is also mentioned in the ad, Nike is taking a stance that is attractive to young people and will see their popularity continue to rise.
Nike has taken what others company seems to be a huge reach when in fact, this was the best thing that Nike could have done and this will impact their company in a positive way in years to come. Even though they have lost some they have gained so much more.